Mendel Broekhuijsen
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Welcome Home | Mendeldesign | Mendel Broekhuijsen

Welcome home

Mendel Broekhuijsen I am Mendel.
I am a human-centered, scientific, explorative, design opportunity identifier. I have expanding knowledge and passion in the fields of industrial design, social science, human processes and new technology. I use a combination of scientific methods and creativity tools, to identify the problem space and work from a broad perspective towards a clear solution overview.

I am specialized in design research, context analysis, user awareness, and the translation of research into valuable technological solutions that serve the need of the user.

This website showcases my vision and my work as Industrial Design student at Eindhoven University of Technology. On the right you can go straight to my Curriculum Vitae, my Behance portfolio or download my PDF Portfolio.

Curriculum Vitae

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  • Portfolio

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Vision | Mendeldesign | Mendel Broekhuijsen

Design Vision

Vision Mendel Broekhuijsen In the past 5 years I realized that society is forcing people to always rush towards personal achievements. After a small burnout I evaluated my approach and worked towards an attitude where achievement is not the ultimate goal: I focus on the way to get to those achievements in an enjoyable fashion. Through design I try to nurture this approach to others as well.



Aware Experience Junctions

Vision Mendel Broekhuijsen I believe that in the current society the attention for the beauty of mundane activities is subordinate to the rush towards reaching goals. A lot of industrial products support convenience and quick result (i.e. Senseo coffee, TomTom navigation), but they diminish the joy of the activity itself. With my designs I want to make people aware of the quality of the mundane interactions and activities that are also part of the path towards success. My designs should not be experienced as means to reach a certain goal, but as positive experiences that are part of your day. Ultimately, a day has to be a string of Aware Experience Junctions, that do not necessary lead to well defined goals, but mainly enhance the perceived quality of life.

Approach | Mendeldesign | Mendel Broekhuijsen

Design Approach

Research

Every design challenge starts with theoretical research, to lay the scientific fundament for design. During the process the user is involved in many ways to participate and validate the insights. Understanding human behavior is crucial to design.

Research

Important in all my design projects is the integration of discoverable and educational elements, to make sure that users (of any age) won't get bored, not even when they use my design for the 20th time.

Research

A large part of the process is dedicated to the iterative process of prototyping, to actually realize my solutions. With a prototype in my hand I am able to to communicate, test and validate the complete experience.

Research

My personal interest in music has been at the core of many of my projects. Music has the power to turn mundane moments into special events, so every design that enhances the effect that music has on people, is a valuable carrier for my vision.

Example Process

Design Process Final Master Project 'Future Nostalgia'
Projects | Mendeldesign | Mendel Broekhuijsen

Projects 2006 - 2012


Skills | Mendeldesign | Mendel Broekhuijsen

My skills as designer


Media | Mendeldesign | Mendel Broekhuijsen

Publications & Exposure


Contact | Mendeldesign | Mendel Broekhuijsen

Contact

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Thank you, I'll get back to you as soon as possible.

In the meanwhile check out my social network profiles, my Curriculum Vitae or a PDF version of my portfolio.

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Mendel Broekhuijsen

Copernicusstraat 100A
2561 XC Den Haag
The Netherlands
+31(0)6 1874 9143

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© mendeldesign 2012 | Mendel Broekhuijsen